Facebook takes on Twitter with Venue, a ‘second screen’ companion for live events

guest · May 29, 2020

Facebook takes on Twitter with Venue, a ‘second screen’ companion for live events
May 29, 2020
https://techcrunch.com/2020/05/29/f...ue-a-second-screen-companion-for-live-events/

Facebook’s R&D group, NPE Team, is launching a new app for engaging fellow fans around live events, Venue. This is the third new app to launch just this week from Facebook’s internal team focused on experimenting with new concepts in social networking. With Venue, the company aims to offer a digital companion for live events, starting with this Sunday’s NASCAR race.

The new app appears to be a challenge to Twitter, which today serves as the de facto “second screen” for commenting on live events and engaging with fellow fans.
While there are some similarities with Twitter, Facebook’s Venue takes a different approach to the second screen.
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In addition, fans don’t stay glued to their phone during the entire event when using Venue. Instead, the app sends out a notification to users when there’s a new “moment” available in the app. These “moments” aren’t like Twitter’s summaries. They’re one of the short, digital opportunities where fans can participate.

Facebook believes the new app will give viewers the chance to better engage with live events and fellow fans.

“Live broadcasts still offer the rare opportunity for millions of people to consume content simultaneously,” Facebook explained in its announcement. “Despite drawing large concurrent viewership, live broadcasts are still a mostly solo viewing experience,” it noted.
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Facebook: Introducing Venue – The Live Event Companion Experience

Today, the New Product Experimentation team from Facebook is launching Venue, a new iOS and Android app that brings passionate fans and expert commentators together to experience live events in a new interactive way.
Click to expand...

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Facebook takes on Twitter with Venue, a ‘second screen’ companion for live events

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