Facebook Opens User Data to Marketers to Serve Ads on Sites Across Web

Discussion in 'privacy problems' started by hawki, Sep 29, 2014.

  1. hawki

    hawki Registered Member

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    "Facebook Opens User Data to Marketers to Serve Ads on Sites Across Web

    Facebook is now serving ads that will appear all over the web, not just on the social network, the company announced Sunday. It will offer advertisers Facebook data to help them target customers, and also track whether the ads lead to sales............

    The new methods are designed to address the fact that desktop ad-tracking "cookies" don't offer demographic information like age or gender, don't work on mobile and can't follow users across web browsers or devices, Erik Johnson, the head of Atlas, said in a blog post. Atlas, he wrote, is dedicated to "targeting, serving and measuring across devices" -- with the data users share on Facebook served up as the icing on the cake.

    Full Story:http://www.nbcnews.com/tech/social-...-marketers-serve-ads-sites-across-web-n214026
     
  2. Wroll

    Wroll Registered Member

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    Visionary people working at Facebook, no kidding. You can insult Google for tracking, but at least they are working on interesting stuff.
     
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