Facebook launching TikTok-inspired Collab app

guest · May 27, 2020

Facebook launching TikTok-inspired Collab app
The music-making app is launching as an invite-only beta
May 27, 2020
https://www.cnet.com/news/facebook-launching-tiktok-inspired-collab-app/

Facebook's app-focused New Product Experimentation team on Wednesday introduced the Collab app, a TikTok-style app for making music with friends. Collab is launching as an invite-only beta on iOS, according to a release from the NPE team. With Collab, users can create, watch and mash up original videos and music.

Users don't need any musical experience to add their own recordings, according to the release. The app allows you to swipe and discover other videos that might complete your composition.

"Collab has made our team feel closer together, even though we are all apart, and we hope it does the same for you," Brittany Mennuti, a Facebook product lead, said in the release.
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Facebook will be opening up invites in batches, starting with folks in the US and Canada. You can request access by signing up for a waitlist at https://npe.fb.com/collab.
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Facebook: Collab – make music together, while we’re apart

Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required.

Once you’ve created a collab, you can publish it for others to watch and mix and match further. You can also share yours or others’ creations to Instagram, Facebook Stories, or any other platform, with just a few taps.
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Facebook’s latest TikTok-inspired app is a music-making platform called Collab

Facebook has tried, and failed, to emulate TikTok in the past, most notably with the Reels editing feature on Instagram and the standalone app Lasso. The company also goes to great lengths to monitor up-and-coming startups that might steal its social thunder.

For those reasons, Collab is as much a set of unique music-making tools as it is another stab at reclaiming the teenage cool factor every Facebook product, from the main app to Instagram, inevitably cedes to younger, more culturally savvy apps over time.
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