"For tech giants, profits far outweigh fines... As long as Google's annual profits are in the tens of billions of dollars, fines that are smaller by a factor of ten may look more like a cost of doing business to the company than a prod to change course..." See: Graph plotting Google net profits vs. fines 2016 - 2019 https://www.axios.com/google-facebook-fines-profits--134d3567-1052-4d9d-aa70-dc7c25ed4ebf.html
