Emsisoft Anti-Malware & Emsisoft Internet Security 12

Discussion in 'other anti-malware software' started by Mops21, Sep 14, 2016.

  1. Firecat

    Firecat Registered Member

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    The land of no identity :D
    To me, this statement is a hidden confession that their growth is not good and they aren't where they need to be. One doesn't need to fix the licensing model OR regulate prices to this expensive one has a good retail, channel and distribution footprint. Just look at AVG, BullGuard, or even McAfee and Norton - subscription rates and renewal discounts are fixed, but you can renew/upgrade at any time using the cheapest possible means to get a license - retail or online. These products have a high loyalty rate for this reason.

    Emsisoft experimenting with pricing like this, the statement about early renewal and with their customer profile (mostly, older people) indicates that they do not have a stable or good customer base and are now going to try a variety of methods to reach out more.

    Ending the loyalty discount won't make sense without a retail push, so good luck for that. P. S. Region specific pricing and non time limited renewals will help.
     
  2. Nightwalker

    Nightwalker Registered Member

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    Emsisoft used to have agressive region specific prices, it was one of the cheapest solutions in Brazil (2009 ~ 2011), nowadays it is much more expensive than Kaspersky/ESET/Norton here.

    Without loyalt discount and region specific pricing I was forced to jump ship.
     
  3. Fabian Wosar

    Fabian Wosar Developer

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    Germany
    Any company will always try to grow its customer base. That's in the interest of the company and the very foundation of capitalism. Our growth has been actually quite good for a company without venture capital funding, which we don't like to accept due to the many strings attached. The reduction of the price is really a direct consequence of the community giving us constant feedback that we are too pricy. That has been the number one complaint in pretty much all reviews or whenever our products come up.

    We do offer region-specific pricing. There are quite big discounts, depending on where you order from. The time-limited renewals are actually the result of our Online Armor cancellation. There were literally over a hundred people who had licenses that exceeded 10 years. One of them bought 27 years of license time. Essentially just a bunch of promotions stacked on top of each other, combined with free giveaways and other things. At that time we decided that we don't want to run into this problem ever again in the future. That limitation has been in place for so long, that I literally forgot about it when I replied to the question on MT. So blame me for not being 100% accurate in my reply.
     
  4. Firecat

    Firecat Registered Member

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    It's not just the price, what I have seen is that many would pay a premium for a superior product. The thing is that it's a tough sell to market "anti-malware" when the competitors have suites (sometimes with PC optimization tools) at similar price points.

    In my country EAM competes with BitDefender IS, BullGuard Premium, Kaspersky IS, McAfee total protection and AVG ultimate. That's very tough competition. What makes it worse for normal Joe is emsisoft doesn't offer equivalent features. I understand the philosophy of being purely security focused, but these days products are turning into system expert kind of software. Emsi should explore bundling deals with popular software makers for PC tuneup and identity protection services IMHO and offer it at a higher price.


    Just a quick question. Given EAM switched to the Windows Firewall anyway, I want to ask how was the net retrospective ROI on the OA acquisition. I don't recall reading much on the matter. It's totally OK if you don't want to talk about that though. :)
     
    Last edited: Mar 17, 2019
  5. Fabian Wosar

    Fabian Wosar Developer

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    It's kind of difficult to find a "PC tuneup software" that isn't shady or at least of questionable use. I think a more interesting avenue to explore is to enable our partners to maintain their customer's computers for them. The upcoming cloud features are actually the first step in that direction.

    It was profitable, even though we essentially ended up using nothing of the original code for EIS.
     
  6. anon

    anon Registered Member

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  7. ComputerSaysNo

    ComputerSaysNo Registered Member

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    Can someone explain to me why there is not an option to delete permanently all logs from EAM? Logs seem to be stored in the logs.db3 file in the Program Files/Emsisoft/Logs folder. Can we please have an option to permanently delete these logs. You can uncheck sending certain data to Emsisoft in settings but there is no way to uncheck the collecting of logs on disk and no way to delete the log file without uninstalling EAM or using a file shredder.
     
  8. Fabian Wosar

    Fabian Wosar Developer

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    There's a clear button inside the Logs section that empties the entire database.
     
  9. Umbra

    Umbra Registered Member

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    @Fabian Wosar at the time when I was your community manager I suggested the idea of bundling EAM with a decent VPN, when I see now the growth/hype of VPNs, it wasn't a so bad idea.
     
  10. emsisoft

    emsisoft Security Expert

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    Nelson, New Zealand
    The name may be slightly misleading here. The file is a sqlite database that stores all sorts of information for the program to operate. You can view the content with any sqlite viewer if you like.

    Please DO NOT delete that file, or the software may not be able to operate correctly.

    To clear all 'logging' data hit the Clear button in the Logs section of the software, as Fabian suggested. Alternatively you can also go to Settings - Advanced and click the Revert button at the Factory Defaults section. Then you'll get a dialog to confirm that you want to delete only all logs and counters.
     
  11. mood

    mood Updates Team

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    Oct 27, 2012
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    New in 2019.3: Public Beta of Emsisoft Cloud Console available now
    April 8, 2019
    https://blog.emsisoft.com/en/32925/...beta-of-emsisoft-cloud-console-available-now/
    Code:
    32 bit MSI (311 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup32.msi
    
    64 bit MSI (324 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup64.msi
    
    Combined EXE (320 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup.exe
    
     
  12. mood

    mood Updates Team

    Joined:
    Oct 27, 2012
    Posts:
    12,239
    Emsisoft Anti-Malware 2019.3.1 Released (April 15, 2019)
    Code:
    32 bit MSI (312 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup32.msi
    
    64 bit MSI (325 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup64.msi
    
    Combined EXE (321 MB)
    https://dl.emsisoft.com/EmsisoftAntiMalwareSetup.exe
    
     
  13. gery

    gery Registered Member

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    Emsisoft only costs something 19 bucks in my region on Europe and it has been like that for a long time so I dont need to renew or find shady sites to find license codes at all ( I never used cracked licenses ) . But the approach of competition to others is interesting and very realistic. What will a person choose between a full suite and just an anti malware? I would go with privacy in the first place . Emsisoft does great in this area.
     
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