Emma's Diary faces fine for selling new mums' data to Labour

guest · Jul 12, 2018

Emma's Diary faces fine for selling new mums' data to Labour
July 11, 2018
https://www.bbc.co.uk/news/technology-44794635

A company that offers pregnant women and new parents health advice and gifts, faces a fine for illegally sharing more than a million people's personal data with the Labour Party.

The UK's data watchdog intends to issue the owner of the Emma's Diary service a £140,000 penalty.

It is common for political parties to buy personal information to target their campaigns, but appropriate consent must have been obtained by the providers.
Labour has said that it will review its "approach to acquiring data from third parties" in light of the report.

The ICO has said it wants the UK's 11 main political parties to have their data-sharing practices audited later this year and said it also has "outstanding enquiries with a number of data brokers".
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"Notice of Intent" (PDF): https://ico.org.uk/media/2259363/emmas-diary-noi-redacted.pdf

mirimir · Jul 12, 2018

That was horrible of Emma's Diary, of course. But expecting random Internet firms to protect your privacy seems rather foolish, no?

guest · Aug 9, 2018

Emma's Diary fined £140,000 over data sale to Labour
August 09, 2018
https://www.bbc.co.uk/news/technology-45128677

A parenting advice site has been fined £140,000 after it was accused of illegally collecting data and selling it on for use by the Labour Party, which used it to profile new mums.

Emma's Diary gathered data on more than a million people, according to the Information Commissioner's Office (ICO), which issued the fine.
'Complex relationship'
"The relationship between data brokers, political parties and campaigns is complex," said Elizabeth Denham, the Information Commissioner.
The ICO said that Emma's Diary originally sold 1,065,200 records to a branch of credit reference agency Experian, specifically for use by Labour.

"I think the ICO was quite clear in their analysis... You have to be very clear and transparent about what you do with data," she said.
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Emma's Diary faces fine for selling new mums' data to Labour

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