Eli Pariser: Beware online" filter bubbles

Discussion in 'privacy general' started by Don Quijote, Sep 4, 2013.

Thread Status:
Not open for further replies.
  1. Don Quijote

    Don Quijote Registered Member

    Joined:
    Sep 4, 2013
    Posts:
    2
    In a 9-minute -http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html-
    Eli Pariser explains what I see as Google narrowing our perspective on n subject, or everything we search for. Essentially, Pariser explains that Google records our searches, analyzes the data, and shapes future Google search results according to our preferences.

    Personally I see that as an insult to the developing mind as we trust Google to be objective.
    Initially, I thought - lol, poor Google account users, their data is shaped because they're logged in when searching. Short experiment: Do the same Google search (without logging in) on your computer and compare the search results with another computer. You will find that every computer generates unique search results.

    Conclusion? It's IP-based.
    You can't delete your online search log, i.e everyone knows about data storage laws, PRISM and whatnot. But have we considered the implications of our perspectives narrowing slowly by every Google search? I may be overreacting, maybe this will have insignificant implications on Google users (and any other relevant product/service using this customer-interaction model), but I'm pessimistic. It's rewarding to optimize Google results according to what pleases the users, but it's short-sighted. Over time, conflicting, challenging ideas and perspectives will fall further and further down the result list, I'm assuming this is one of the main arguments in Pariser's book "The Filter Bubble". I'm not saying Google is the evil Illuminati wanting us all to think alike, brick in the wall, society: equilibrium etc., I think they stepped over the line just to get an edge on rivals.
     
    Last edited by a moderator: Sep 4, 2013
  2. mirimir

    mirimir Registered Member

    Joined:
    Oct 1, 2011
    Posts:
    6,021
    Well, that is a useful feature when I'm researching a particular topic.

    I can also see how it makes for happier Google etc users.

    But it does reinforce the general tendency to follow links within one's bubble of agreement. And so it feeds social fragmentation.

    That's another reason to use VPNs :)
     
  3. Pinga

    Pinga Registered Member

    Joined:
    Aug 31, 2006
    Posts:
    1,420
    Location:
    Europe
Loading...
Thread Status:
Not open for further replies.