Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.

Guest 931 · Nov 22, 2019

How the most intrusive parts of the web are expanding into the real world, complete with data collection and targeted ads.

By Thomas Germain
November 20, 2019

On a bright Friday morning, Frank O’Brien is giving me a tour through Times Square in New York City. Thousands of strangers are milling around us on the sidewalk, and in the crowd, it’s easy to feel anonymous. But according to O’Brien, many of the billboards and screens towering over our heads in every direction know a lot about who we are.

“As we stand here, there are devices behind that screen that are picking ID numbers from our cell phones,” O’Brien tells me, gesturing toward a billboard at 42nd Street and 7th Avenue. Using those devices and other technology, he says, “We know who is in Times Square at a given moment.”
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https://www.consumerreports.org/pri...cking-you-and-they-want-you-to-see-their-ads/

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Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.

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