Descript, Andrew Mason’s platform to edit audio by editing text, now lets you edit video, too

guest · Oct 22, 2020

Descript, Andrew Mason’s platform to edit audio by editing text, now lets you edit video, too
October 21, 2020
https://techcrunch.com/2020/10/21/d...-by-editing-text-now-lets-you-edit-video-too/

Descript, the latest startup from Groupon co-founder Andrew Mason, made a splash in the world of audio last year with a platform for easy audio editing based on how you edit written documents, adding features like an AI-based tool that uses a recording of you to let you create audio of any written text in your own voice.

Today the startup is moving into the next phase of its growth. It is launching Descript Video, with a set of tools to take screen recordings or videos and then create titles, transitions, images, video overlays or edits on them with no more effort than it takes to edit a Word document. It also features live collaboration links so that multiple people can work on a file at the same time — similar to a Google Doc — by way of links that you can share with others to the file itself.
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The video tools are launching today as part of Descript’s freemium service, with basic price tiers of free, $12 and $24 per month, depending on which features you take.

Everyone is using technology now to produce content, but not everyone knows how to work with it on a technical level if you need to cut, edit or manipulate it in any way.
Descript’s aimed at professionals and prosumers, but actually it also follows in the vein of tools that let people build websites without needing to know HTML or have special design experience;
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Descript today is used by a number of big-name content publishers, including NPR, Pushkin Industries, VICE, The Washington Post and The New York Times, although Mason declined to disclose how many users it has in total.
In the meantime, Descript has caught the eye of some important backers, raising some $20 million to date from investors, including Andreessen Horowitz and Redpoint.
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Descript: Introducing Descript Video and Screen Recording

Like it or not, video has become an essential part of how we communicate. And while it’s gotten easier to capture and share video, editing remains difficult, slow, and non collaborative.

As of today, Descript is no longer limited to podcast editing — it’s a full-featured video editor. Record and edit multitrack videos with titles, transitions, image and video overlays, animations, and more — all with the same ease and flexibility as editing a document.
Today’s release reflects a vision we’ve had for Descript since day one — that the division between audio and video editing tools is a historical artifact.
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Descript is for podcasters, vloggers, and other storytellers, of course — but it’s just as much for businesses, where communicating through video — both internally and externally — is becoming as common as email.
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