Data collectors — it has become far easier and faster to receive, collect, and analyze data

guest · Oct 23, 2019

Data collectors
Who owns data owns the world
October 23, 2019
https://securelist.com/data-collectors/94339/

The average user cannot even imagine how much data gets collected on them. Besides technical information (for example, about a smartphone) harvested by a manufacturer to patch vulnerabilities, companies also collect and analyze user behavior patterns, including interests, lifestyle, hobbies, and habits.

And whereas a few years ago the phrase “Marketers rule our lives” sounded like some kind of Masonic conspiracy theory, today it is an obvious truth. All our online movements and actions on websites are, in their totality, a valuable product.

Why is it important for marketing and advertising agencies to know so much about us? Simple. The more data they have on us, the more accurately we can be assigned to a particular consumer group. And the more nuances about the consumer group are known, the more precisely and efficiently it can be targeted with advertising or new products that meet (or anticipate) its needs.
Click to expand...

First, we will look at the biggest trackers, which according to our statistics are found in almost every country or occupy the top spots in their home region. Jumping ahead, we will say that almost all of them belong to multinational giants. [...]
Conclusion
As we saw from the statistics, tech giants that collect and analyze data to show us targeted advertising are present practically everywhere in the world. And it is these companies that store the most data about people from all over the planet.

On the one hand, data collection and analysis means that we are shown content and products of interest to us, and vendors get to improve their offerings based on user experience (UX). But on the other, the idea of all our online actions being harvested and used to supplement a profile that some company has on us is not overly pleasant.
Click to expand...

guest · Oct 24, 2019

Google’s Advertising Network Dominates Global Data Collection
October 23, 2019
https://threatpost.com/threatlist-g...work-dominates-global-data-collection/149457/

When it comes to data collection, Google’s combined arsenal of advertising tools and services continue to help it dominate at a global level. Close behind are AOL Advertising, Moat and AppNexus. Each are singled out by researchers in new report that brings to mind the privacy-busting quote, “If you’re not paying for the product, you are the product”.

Google’s data dominance is tied to the fact it owns the advertising service DoubleClick, which like other popular trackers collects data about internet users for advertising purposes, in order to glean vast amounts of information from consumers, from their hobbies and habits, to IP addresses and more.

“As we saw from the statistics, tech giants that collect and analyze data to show us targeted advertising are present practically everywhere in the world,” according to a Wednesday SecureList report by Kaspersky’s Anna Larkina. “And it is these companies that store the most data about people from all over the planet.”
Click to expand...

Log in or Sign up

Data collectors — it has become far easier and faster to receive, collect, and analyze data

guest Guest

guest Guest

Log in or Sign up

Data collectors — it has become far easier and faster to receive, collect, and analyze data

guest Guest

guest Guest

Useful Searches