Colorado Becomes the Fifth U.S. State to Enact a Personal Data Protection Law

guest · Jul 17, 2021

Colorado Becomes the Fifth U.S. State to Enact a Personal Data Protection Law
July 16, 2021
https://www.technadu.com/colorado-becomes-fifth-us-state-enact-personal-data-protection-law/290178/

Colorado has signed a new customer personal data protection law, and it’s a rich one.

The law applies to those who process the data of more than 25,000 customers for targeted advertising.

Customers will have the right to opt-out, request copies, change data, or ask for its deletion.

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Colorado became the fifth state in the U.S. after California, Delaware, Illinois, and Nevada, to enact a personal data protection law, and it’s a pretty comprehensive one. This is a very important development both for the 5.8 million people living in Colorado and for the United States in general, as the country is in dire need of more regulation on that part. Laws of this kind have the power to affect companies that do business with American customers in general, as they can be held accountable in cases of violation.

The law gives consumers the right to opt-out of the processing of their personal data and also the right to access, correct, request a portable copy of the data, or even request the deletion of all their personal information held by a company.
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The attorney general of Colorado, as well as the district attorneys, will be responsible for enforcing the new bill and reviewing cases of violation, deceptive trade practice, deviations, etc. A summary of the bill can be found here, while the full signed act is available on Colorado’s government portal. The act will take effect on July 1, 2023, allowing entities almost two years to prepare for compliance with the new data protection requirements.
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Bill SB21-190

Protect Personal Data Privacy
Concerning additional protection of data relating to personal privacy

The bill creates personal data privacy rights and: [...]
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EASTER · Jul 17, 2021

Interesting. Explains much. Thanks @mood

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Colorado Becomes the Fifth U.S. State to Enact a Personal Data Protection Law

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