Brave accuses Google of trampling Europe's GDPR with stealthy netizen-stalking adverts

mood · Sep 4, 2019

Brave accuses Google of trampling Europe's GDPR with stealthy netizen-stalking adverts
September 4, 2019
https://www.theregister.co.uk/2019/09/04/google_gdpr_brave/

Brave, the maker of a Chromium-based browser with a focus on privacy, claims advertising giant Google flouts Europe's data protection rules by effectively leaking netizens' web browsing activities to advertisers.

In an essay published on Wednesday, Brave's chief policy officer Johnny Ryan said Google’s Authorized Buyers real-time bidding (RTB) system – which is used by millions of websites to serve ads to visitors – "broadcasts personal data" about those visitors to thousands of ad-industry companies all day, every day.
Said data can be used to track netizens as they surf across the web, from site to site, in violation of the EU General Data Protection Regulation (GDPR), Ryan claimed.

The mechanism by which Google is said to pass identifiers to partners, Ryan claims, is known as a hidden Push Page, which loads without being seen by the website visitors and initiates network requests to various programmatic ad services.

"Each Push Page is made distinctive by a code of almost two thousand characters, which Google adds at the end to uniquely identify the person that Google is sharing information about," Ryan explained in his post.
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Brave: Brave uncovers Google’s GDPR workaround

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Brave accuses Google of trampling Europe's GDPR with stealthy netizen-stalking adverts

mood Updates Team