We'll be installing UTM's in cars in 10 years. We're already installing them for CNC and Robotic Machines, as well as home automation and smart appliances.
Automakers won't resist long. Anyone care to bet that this will be opt out, if they even make that possible? Care to bet that they'll start forcing ads on the cars screen? If they follow their normal pattern, it might present an opportunity to hurt the data hogs and adservers badly. Blame the sudden, loud ads for distracting the driver and causing accidents. Argue that they knew it could happen and push for reckless endangerment or worse if there's a fatality.
Get a discount for running a tracking and/or an ads device in your car. Never thought of that. I also like noone's story. Can't wait to see advertisers lobbying that seeing ads on your windshield or on your instruments board (don't know how it's called in English), while driving, it's not dangerous. Oh well, I don't have a driver's license anyway.
