Bill Introduced to Protect the Privacy Rights of Americans

guest · Apr 13, 2019

Bill Introduced to Protect the Privacy Rights of Americans
April 12, 2019
https://www.bleepingcomputer.com/ne...d-to-protect-the-privacy-rights-of-americans/

On the heels of an abundance of data breach and data leak incidents, Senator Edward J. Markey (D-Mass.) today introduced the Privacy Bill of Rights Act, a new bill designed to protect the individual and collective privacy rights of American consumers.

As explained in the official press release, the Privacy Bill of Rights Act introduced yesterday will establish privacy rules for both offline and online companies, and it will also ban "the use of individuals’ personal information for harmful, discriminatory purposes, such as housing and employment advertisements targeted based on demographics like race and gender."

"But it is increasingly clear that a true 21st-century comprehensive privacy bill must do more than simply enshrine notice and consent standards," continued Senator Markey. "That’s why my Privacy Bill of Rights Act puts discriminatory data uses out of bounds and tells companies that they can only collect the information that is necessary to provide the product or service requested by the consumer."
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Privacy Bill of Rights Act:

Prohibits companies from using individuals’ personal information in discriminatory ways

Requires companies to protect and secure the personal information that they hold

Establishes a centralized FTC website that tells consumers about their privacy rights and requires companies to use easy to read short-form notices provided directly to consumers

Ensures companies collect only the information they need from consumers in order to provide the requested services

Enables State Attorneys General to protect the interest of their residents and bring action against companies that violate the privacy rights of individuals. Individuals will also have a private right of action empowering them to defend their own privacy rights.

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