It's true that we don't have much privacy these days. The Web is currently funded through advertising, and advertisers want to know us very well to better target their ads. Business have always wanted to know their customers. All that's changed has been technology. Governments have always wanted to know their citizens well, to make sure that they're paying taxes, to identify hooligans, and so on. And governments have always wanted to know what other governments are up to. Again, all that's changed has been technology. Even so, we can also regain our privacy through technology. Having won the strong-encryption battle in the late 90s, we can obscure our network access using VPNs and Tor, and we can secure content, both on disk and in transit. It may not yet be as user-friendly as we'd like, but it's doable.