Trying to get secondary revenue streams has been around for years. It is what we call crapware on our new PC's. The Sourceforge installer now offers variousl tool bars and other nonsense unless the user does a custom installation. Adobe flash bundles McAfee and Google products. Adobe Photohop CC has a up sell link for a watermarking plug in. VMware installs some crap. My photo blog at wordpress.com, ronscubadiver, has buttons all over the administrative pages to sell me the "Pro" version and I pay $30 per year to keep the pages ad free. I get a lot of traffic, so otherwise I would be deluged in ads. These practices are widespread and will be universal soon.