Apple quietly stops selling Bose, Sonos and some Logitech gear — only Apple audio remains

guest · Oct 6, 2020

Apple quietly stops selling Bose, Sonos and some Logitech gear — only Apple audio remains
Bose doesn't have its own stores in most malls, too
October 5, 2020
https://www.theverge.com/2020/10/5/...lling-bose-sonos-logitech-headphones-speakers

Apple just made its rivals disappear — in its own retail store, anyhow. As Bloomberg reports, the company has abruptly stopped selling Bose, Logitech, and Sonos audio products, including the popular Bose noise-canceling headphones that would almost certainly be a direct competitor to the headphones that Apple has repeatedly been rumored to be ready to announce sometime this year.

As a result of the removals, the Apple Store’s “headphones and speakers” product page now consists entirely of Apple’s own devices, with no rival manufacturers to be found. And Bloomberg reports that Apple employees have been told to remove these products from physical retail shelves as well.

Bose and Logitech both confirmed to Bloomberg that Apple will no longer sell their audio products.
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It’s not the first time that Bose products have disappeared from the Apple Store, and the last time was fairly brief, but it’s a bigger blow to Bose now — the company no longer has its own rival stores in shopping malls around the world, so it was relying at least in part on Apple’s stores filling that role. (Bose reminds us that it still has "thousands" of others brick and mortar resellers, though.
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Bloomberg: Apple Stops Selling Rival Earphones, Speakers Ahead of Launches

The Cupertino, California-based technology giant has long sold third-party hardware on its website, one of the largest e-commerce operations in the world. All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month, according to checks by Bloomberg.
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Apple quietly stops selling Bose, Sonos and some Logitech gear — only Apple audio remains

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