Apple is revamping its streaming radio service Apple Music

guest · Aug 18, 2020

Apple launches Apple Music Radio with a rebranded Beats 1, plus two more stations
August 18, 2020
https://techcrunch.com/2020/08/18/a...h-a-rebranded-beats-1-plus-two-more-stations/

Starting today, its flagship radio station Beats 1 will be rebranded to Apple Music 1 — a change that more closely associates the station with Apple’s subscription-based streaming music service, Apple Music. In addition, the company is launching two more radio stations: Apple Music Hits, featuring top songs from the ’80s, ’90s and 2000s, and Apple Music Country, focused on country music.

The expansion aims to help differentiate Apple Music from current rivals, like Spotify and Pandora, both known for their personalization efforts with algorithmic-driven playlists tailored to user interests.
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More broadly, the idea behind streaming radio is to cater to people who, sometimes, just want to turn on music without having to think about what they want to hear or dig around for a favorite playlist.
Meanwhile, the addition of the newer stations began to paint a picture of a radio service that caters to specific tastes and interests.

Though Apple Music Radio is a product that helps Apple’s subscription service stand out, it’s not clear to what extent it’s seen by consumers as a huge selling point that has them choosing Apple Music over a competing service, like Spotify.
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Apple Music Radio is supported across iPhone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod and on the web at music.apple.com, the company says.

“Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
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Apple: Apple announces Apple Music radio

Apple Music 1 and two new stations, Apple Music Hits and Apple Music Country, feature exclusive original shows from the world’s top music hosts and artists
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