Apple is looking to invest even more into podcasting

mood · Nov 7, 2020

Apple has reportedly held talks to acquire Wondery podcast network
Apple is looking to invest even more into podcasting
November 6, 2020
https://www.imore.com/apple-has-reportedly-held-talks-acquire-wondery-podcast-network

Reported by Bloomberg, Apple has apparently held talks to acquire Wondery, the podcasting network behind popular podcasts like "Dirty John" and "Dr. Death." According to people familiar with the matter, it could be the largest podcasting acquisition yet.

Wondery is seeking $300 million to $400 million in a possible sale, said the people, who asked not to be identified because the negotiations are ongoing.
Apple is one of four companies that have held talks about buying Wondery. Spotify has also had talks about acquiring the podcasting network but has reportedly dropped out of the race.

Apple and Sony are two of at least four companies that have discussed a deal with Wondery, according to one of the people. Though Spotify Technology SA has been the most aggressive buyer of podcasting companies over the last two years, the Swedish audio giant has pulled out of the running, said two people with knowledge of the talks.
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Wondery is one of the largest independent podcasting networks with a monthly audience reaching more than eight million people.

Apple has recently put a lot of focus into original content for its Podcasts app. In addition to looking for acquisitions like Wondery, the company has also been working to create podcasts that pair with its original programming on Apple TV+.
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Apple is looking to invest even more into podcasting

mood Updates Team