Apple is becoming a camera company

mood · Sep 15, 2019

Apple is becoming a camera company
September 15, 2019
https://www.cnbc.com/2019/09/15/apple-iphone-11-shows-transformation-to-camera-company.html

The iPhone 11 models Apple launched this week were more camera than phone.
Sure, they can still send texts, download apps, and make video calls, but Apple spent a lot of time and effort marketing its new phones as powerful photography machines.

“Apple is embracing what we can refer to as the camera plateaus, positioning them as the iPhone’s distinguishing feature,” Cybart wrote in the Above Avalon newsletter on Thursday.

Since the design of this year’s phones matches last year’s, highlighting the change in its physical camera design is one of the few ways to distinguish an iPhone 11 from an iPhone X on billboards and other advertisements.
“In a weird way, the number of cameras on the back of your iPhone will become a social signal,” Cybart predicted last week.

Apple also needs to keep up with rivals like Samsung or Huawei, which are also releasing phones with multiple cameras and using machine learning techniques to combine photos for better results, analysts said.
“Because hundreds of millions of phones are sold every year, it is possible for companies like Apple, Google, Samsung and Huawei to pour billions into researching and improve their phone cameras, not to mention the software and algorithms.” Malik wrote.
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Apple is becoming a camera company

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Apple is becoming a camera company

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