Apple could soon launch its own search engine No more default Google Search on the iPhone, iPad and Mac - evidence suggests Apple is working on its own Search Engine August 28, 2020 https://www.macworld.co.uk/news/mac-software/apple-search-engine-3794682/
Why an Apple search engine has a real shot at competing with Google December 9, 2020 https://www.fastcompany.com/90583870/apple-search-engine-google-competition
Apple Search could be part of a ‘silent war’ on Google; could threaten Google’s ad business By Ben Lovejoy @benlovejoy - January 25, 2023