Apple could soon launch its own search engine to compete against Google Search

mood · Aug 31, 2020

Apple could soon launch its own search engine
No more default Google Search on the iPhone, iPad and Mac - evidence suggests Apple is working on its own Search Engine
August 28, 2020
https://www.macworld.co.uk/news/mac-software/apple-search-engine-3794682/

There are signs that Apple is working on its own search engine that could compete with Google.

The Google search engine has always been preset on every iPhone, iPad and Mac, but it looks like Apple could replace Google with its own search engine.
The rumour isn't actually new and the signs are numerous.

The latest evidence comes from Jon Henshaw of Coywolf who claims that Apple may soon launch its own search engine.
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He writes that changes in Spotlight Search in the iOS and iPadOS 14 betas, a significant update to its Applebot support page, and an increase in crawling from AppleBot, suggests that we could see an Apple search engine soon.
SearchEngineRoundTable also noted back in July 2020 that Apple had updated the 'about Applebot' help documentation page with information about how it ranks web results.
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Alternatively Apple could offer a different search engine to Google as the default. It's already possible to choose between Bing, Yahoo and Duckduckgo via the Safari settings instead of Google. Currently Google is the preset, but that could change.
Bad news for Google?
Will this damage Google's position as the number one search engine? Probably not.

However, if iPhone search queries suddenly stopped being made via Google this could become a problem for Google. After all, iPhone users - especially in the US - are an important target group for the advertising-focused company.
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ronjor · Oct 28, 2020

Apple reportedly steps up effort to build Google search alternative

Published Wed, Oct 28
Apple has quietly increased its efforts to develop its own search technology for iPhones as authorities question its relationship with Google.
Google pays Apple billions of dollars a year to make its search engine the default option on iPhones.
Apple has started rolling out its own search technology to iPhones with its latest software update.
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mood · Dec 9, 2020

Why an Apple search engine has a real shot at competing with Google
December 9, 2020
https://www.fastcompany.com/90583870/apple-search-engine-google-competition

Apple’s entry into the search engine market comes 11 years after Microsoft’s Bing made its debut, the only other noteworthy competitor to Google to date.
Bing is by no means a success story, despite what Microsoft’s PR team claims, and it continues to pale in comparison in terms of economic performance and market power to Google’s ubiquitous search platform.
[...]
Google’s dominance on internet search will not come to an end with Apple’s entry into the foray, but it would definitely weaken in the face of increasing consumer preference for privacy. Given that Google’s business model differs dramatically from Apple’s, it is likely that the search giant would have to learn to uncomfortably live with its rival’s search engine instead of pivoting to compete with it head on.
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Apple could soon launch its own search engine to compete against Google Search

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Apple could soon launch its own search engine to compete against Google Search

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