Antivirus pioneer Symantec declares AV “dead” and “doomed to failure”

Discussion in 'other anti-virus software' started by Minimalist, May 5, 2014.

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  1. Minimalist

    Minimalist Registered Member

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  2. TheIgster

    TheIgster Registered Member

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    Yeah...so just to be fair, people are leaving paid products that don't work all that great, take over your system and are heavy, for cheaper or even free alternatives...meaning Symantec is losing money and now claim AV is dead. Nope...just your AV Symantec.
     
  3. SweX

    SweX Registered Member

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    Dead now again? How is that possible. :rolleyes: The experts said that the AV's was dead long ago...it's a tech from the 80's :isay: I guess within 6 months AV's will have died at least one more time...possibly two :thumb:
     
  4. anon

    anon Registered Member

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  5. xxJackxx

    xxJackxx Registered Member

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    I'm assuming they are near to releasing a product that will be the "solution" to this problem...
     
  6. RejZoR

    RejZoR Registered Member

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    AV's are apparently like zombies. They died like 10 times (out of which 5 times officially), yet they are still around, doing their job. Funny.
     
  7. Inside Out

    Inside Out Registered Member

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    Then they should discontinue theirs first.
     
    Last edited: May 5, 2014
  8. Eggnog

    Eggnog Registered Member

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    He just doesn't want to admit that Norton is crap.
     
  9. Firecat

    Firecat Registered Member

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    This quote says it all:

    I wonder which rivals are they talking about.

    The truth is that Symantec is in this situation today because of their over-dependence on Insight and the subsequent layoffs of many of their development and research teams in the past years. They seem to primarily rely on their automated threat analysis as the first and maximal line of defense. Think of all the companies they just bought and fired off - PC Tools, Sygate, etc. - and if they still cannot compete, it's really time to leave the industry.

    And here is the Symantec bottom line:

    It's all about the money. Maybe they are feeling the effect of decreased market share and the end of their full rate renewal schemes which they operated for several years.
     
  10. hawki

    hawki Registered Member

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    Symantec Unveils New Advanced Threat Protection

    May 5, 2014

    MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Symantec (Nasdaq:SYMC) today announced an entirely new approach to advanced threat protection (ATP), unveiling a roadmap of integrated solutions that demonstrates the security innovation power that only it can deliver to help customers solve their most complex problems. This approach is fueled by two new offerings, Symantec Managed Security Services - Advanced Threat Protection and Symantec Advanced Threat Protection Solution, which correlate alerts and intelligence across a range of security technologies to deliver more comprehensive attack prevention. Symantec’s holistic methodology captures the benefits achieved when security technologies work together, transforming the complex fight against advanced threats into a manageable function that delivers stronger protection and more value to businesses.

    http://www.businesswire.com/news/ho...veils-Advanced-Threat-Protection#.U2g1gygXJdA


     
  11. hawki

    hawki Registered Member

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    Are they going to put a new warning label on their home products"

    "WARNING: USE OF THIS PRODUCT ON YOUR PC MAY HARM YOUR COMPUTER"

    "From the New Norton -- Major seller of worthless software.

    Buy your copy now."
     
  12. hawki

    hawki Registered Member

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    Doesn't Webroot SA take this approach by rolling back damage done by malware? And Kaspersky also. Don't think Norton's products do this.

    CAN YOU PLAY "INTERNET" OFFLINE? :)
     
  13. siljaline

    siljaline Former Poster

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  14. geekatlarge

    geekatlarge Registered Member

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    Can't cut the mustard? Fine, just go away. I'm tired of uninstalling Norton from infected computers over and over and over again for the last ten years. I have absolutely no faith that they can mitigate current threats with their "improved" product based on past performance.

    Not going to turn this into A vs.B, but there is demonstrably better software than their serpent lubricant, both free and paid.

    Pretty easy to "roll-your-own" suite, even for no money, that will provide upper 90th percentile protection AND good mitigation after a breach, with no conflicts or slowdowns. So many better choices. Even my octogenarian and older clients have no problems when I set up the right stuff for them (provided the visiting grandkids don't turn it off to download smilies or their adult children decide to "install something better").
     
  15. chillstream

    chillstream Registered Member

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    Lol, Webroot can "roll back" your stuff all day long; once your information has been harvested by the malware author/3rd party buyer, the AV has already long lost the battle.
     
  16. 800ster

    800ster Registered Member

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    A common misconception, it does not work that way. Any suspicious process that is monitored for rollback is blocked from communicating so although it might locally harvest data before being rolled back, it cannot do anything with it.
     
  17. emmjay

    emmjay Registered Member

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    Does this mean that Symantec will be abandoning the home market to focus exclusively on the corporate sector? Big businesses do not install free anti-virus software, they go for what IT recommends along with the best licensing deal they can get. Home users usually go for what has been recommended to them by friends, info from a website like this or what was pre-installed when they purchased their system. Norton has always been a big player in the OEM world. FUD was their calling card.

    It may be true that the AV is dead at the corporate level. The big guys have to figure out a more robust way to protect their point of sale. Credit card and personal data theft is devouring CEOs, re: Target CEO. Symantec may have a tough job competing in this arena. There are some established payers here and it takes a great deal of trust for a corporation to put their company at risk for the promises of a newcomer.

    It may be that Symantec is dead and doomed to failure. However FUD can be effective at all levels.
     
  18. ams963

    ams963 Registered Member

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    Norton is dead and Symantec is a failure.

    Correct.:thumb:
     
  19. drone

    drone Registered Member

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    Usual corporate mix of marketing jargon and wishful thinking.

    They're talking to CIO's, not to end users
     
  20. noone_particular

    noone_particular Registered Member

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    Based on performance, AVs should have died 10 years ago. They've continued because they're industry cash cows. From the article:
    As long as unskilled users can modify and install to their equipment, the problem will continue.
     
  21. Dermot7

    Dermot7 Registered Member

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    No, WSA will prevent any data being sent out, as it will not trust it to "call home" through the firewall control.
     
  22. Dermot7

    Dermot7 Registered Member

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    http://www.fireeye.com/blog/corporate/2014/05/ghost-hunting-with-anti-virus.html
     
  23. IBK

    IBK AV Expert

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  24. Rasheed187

    Rasheed187 Registered Member

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    I think that malware protection based on blacklisting as the ONLY layer has been dead for years. So nothing new, and Symantec is of course only saying this to promote their new product, there´s nothing wrong with that. :)

    Personally I haven´t used an AV for years, I have been relying totally on VirusTotal, because IMO it doesn´t make sense to rely only on one or two AV engines. As a second layer I use HIPS + sandboxing to make sure apps can´t do any damage.
     
  25. CloneRanger

    CloneRanger Registered Member

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    Well @ least he's honest/brave enough to admit it ! But something we've know for years.
     
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