AMD is launching its new Radeon RX 6000 GPUs today. There are 3 in total. The Radeon RX 6800 XT, priced at $649, is designed to beat or match Nvidia's RTX 3080. AMD is also going up against the RTX 3070 and 3090 with two more cards. https://www.theverge.com/2020/10/28...pecs-release-date-price-big-navi-gpu-graphics
Update -- there's a 4th new card: "AMD Announces Radeon RX 6900 XT for $999 At its Radeon 6000-series event today, AMD pulled out all the stops and revealed a new top-end graphics card: the AMD Radeon RX 6900 XT. According to AMD, this king of the "Big Navi" stack matches or beats the Nvidia RTX 3090 while costing $999 – $500 less than Nvidia's top-end graphics card..." https://www.ign.com/articles/amd-announces-radeon-rx-6900-xt-for-999?sf131321456=1
