Amazon starts preparations to launch in Sweden

Discussion in 'other software & services' started by mood, Aug 4, 2020.

  1. mood

    mood Updates Team

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    37,187
    Amazon starts preparations to launch in Sweden
    August 4, 2020
    https://www.reuters.com/article/us-...reparations-to-launch-in-sweden-idUSKCN2501OA
     
  2. mood

    mood Updates Team

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    Amazon launches first online store in the Nordics, gets off to rocky start
    Amazon has launched its first Nordic online store in Sweden with the domain name Amazon.se
    October 28, 2020

    https://www.cnbc.com/2020/10/28/amazon-launches-online-store-in-sweden.html
    Amazon: Amazon.se launches in Sweden
     
  3. Rasheed187

    Rasheed187 Registered Member

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    The Netherlands
    It was also launched in The Netherlands this year, but I haven't bought anything yet. Also, it's still not clear if products are bought directly from Amazon or from some other shop. I assume they will clearly indicate if you buy from a third party?
     
  4. hawki

    hawki Registered Member

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    Dec 17, 2008
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    DC Metro Area
    "Amazon hits trouble with Sweden launch over lewd translation

    Amazon’s launch of a Swedish retail site, its first in the Nordics, has caused embarrassment at the e-commerce company after a series of errors led to confusing, nonsensical and occasionally vulgar product listings scattered across the catalogue...

    To start with, Amazon chose the wrong flag: the Argentine flag appeared where the Swedish flag should have been placed on the country picker...

    Other problems were more understandable, thanks to some disastrous automatic translation...Products featuring cats were hit particularly hard, with the lewd double meaning of the word “****” leading to a T-shirt with a cat on it being labelled with an vulgar Swedish term for '******'..."

    https://www.theguardian.com/technol...ith-sweden-launch-over-lewd-*****-translation
     
  5. mood

    mood Updates Team

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    Amazon wants to win over Sweden. The Swedes have other ideas
    Amazon faces an uphill struggle to dominate a market that plans to fight back
    November 9, 2020

    https://www.wired.co.uk/article/amazon-sweden-launch
     
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