Amazon launches a virtual tours and experience platform, Amazon Explore

guest · Sep 30, 2020

Amazon launches a virtual tours and experience platform, Amazon Explore
September 29, 2020
https://techcrunch.com/2020/09/29/a...tours-and-experience-platform-amazon-explore/

Amazon today is launching a new service called Amazon Explore that allows customers to book live, virtual experiences led by local experts. The experiences may be focused on creativity, learning DIY skills, taking virtual tours of far-off places or cultural landmarks or, in some cases, shopping local boutiques from around the world.

For example, you could book a virtual wine tasting experience in Argentina, learn how to make smoked fish tacos in Mexico, take a virtual tour of Kyoto’s Nanzenji Temple, tour a 500-year-old mansion in Peru, learn about coffee creation in Costa Rica, learn how to make sushi from a home kitchen in Tokyo and more.
Though the tours and experiences offer the ability to virtually travel the globe, the ability to sign up for an Amazon Explore session is currently offered on an invite-only basis for customers in the U.S. only.
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The virtual experiences themselves will be guided by local experts who are trained and supported by Amazon, the company says. While there are other ways to virtually tour the world — like watching YouTube videos or perhaps taking guided tours via Google Earth — the Amazon Explore experience is different because it’s a one-on-one session between the host and the viewer, enabled by one-way video and two-way audio for real-time communication.

The sessions themselves range 30 to 60 minutes in length and can be canceled or rescheduled with up to 24 hours’ notice.
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Some, but not all, experiences are also shopping-enabled. [...] you can actually ask the shop owner questions or have them zoom into the product or turn it over and around for a better look.

Though Amazon has built live-streaming tools for its Live platform, the company says the Amazon Explore experience uses unique technology.
There are currently 86 total experiences available across 16 countries, with the plan to grow the selection in time.
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