Amazon is acquiring home WiFi start-up Eero

ronjor · Feb 11, 2019

Jordan Novet @jordannovet 11 Feb 2019

Eero competes with Google and others in the home router market.
The deal follows Amazon's $1 billion Ring video doorbell acquisition.
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guest · Feb 13, 2019

Amazon's latest acquisition further proves it wants to be everywhere in the home
February 12, 2019
https://www.businessinsider.de/amazon-eero-acquisition-analysis-2019-2?r=US&IR=T

Neither Amazon nor Eero have specified exactly what the deal means for either company’s current or future products, but it’s easy to imagine how having control over the WiFi experience could benefit Amazon.

Amazon’s acquisition of Eero also provides the online-shopping giant with a crucial piece of the smart-home market that could prove necessary for maintaining its status as a leader in smart-home technology.
As such, this deal also raises a concern that’s been brewing in recent years about whether companies like Amazon, Google, Apple, Microsoft, and Facebook hold too much power over our digital lives.

For those worried about whether the acquisition would give Amazon a window into Eero users' internet activity, Eero's support account on Twitter issued the following response:

Hi Steve! eero and Amazon take customer privacy very seriously and we will continue to protect it. eero does not track customers’ internet activity and this policy will not change with the acquisition.
— eero support (@eerosupport) February 11, 2019
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guest · Mar 12, 2019

Eero is now officially part of Amazon, pledges to keep network data private
Eero will be run independently inside Amazon
March 12, 2019
https://www.theverge.com/2019/3/12/18261081/amazon-buys-eero-official-keeps-privacy-policy

Amazon’s deal to acquire mesh Wi-Fi router company Eero has officially closed, expanding the retail giant’s stable of consumer hardware offerings.
Amazon hasn’t yet said how much it paid for Eero, and both Amazon SVP of devices and services Dave Limp and Eero CEO Nick Weaver declined to disclose the amount in a short conversation with me and Vergeexecutive editor Dieter Bohn.

Limp did commit to leaving Eero’s privacy policy in place, however — the one that supposedly keeps it from tracking your internet activity. “We’re not changing a word” of Eero’s privacy policy, he said, adding that Amazon’s plan is to “not change anything” at Eero at all, apart from “adding resources and maybe a little bit of advice here and there.”

“We’ve got some pretty clear privacy principles that we’ve used for developing all of our products, that are the really the underpinnings of everything. Those aren’t going to change.”
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guest · Apr 6, 2019

Turns out Amazon buying Eero wasn’t the startup success story we thought
We now know Amazon paid just $97 million
April 5, 2019
https://www.theverge.com/2019/4/5/18297619/amazon-eero-price-fire-sale-mesh-wi-fi-buyout

When Amazon bought mesh Wi-Fi router company Eero, our first reactions were of exhaustion, consternation and concern: why couldn’t a tiny company with an excellent privacy-minded product be left to its own devices, instead of getting snapped up by the big data giant from Seattle?

Now, we know why. Mashable reports that Amazon paid just $97 million for Eero, far less money than the $148 million it reportedly raised as a startup. That’s something you don’t do unless your business is in trouble, and it means Amazon may have actually saved Eero from a different fate.
If Amazon was able to pay so little for Eero, it may well have smaller ambitions for the company, and it would be that much easier to justify killing it off as a failed experiment if anything goes wrong.

Amazon’s Dave Limp hinted in March that we should expect to see Eero’s first attempts to “make the smart home even easier” in the next 6 to 12 months.
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guest · Aug 27, 2019

Eero's expanded router subscriptions focus on security (updated)
August 27, 2019
https://www.engadget.com/2019/08/27/eero-secure-subscriptions-router/

Amazon-owned Eero is introducing two new subscription plans in the US to complement its popular mesh WiFi routers.
The first, Eero Secure, replaces the company's previous Eero Plus add-on. It features added parental controls and promises to protect you while browsing with a warning when you're about to navigate to a website that is known for phishing or installing malware. Eero Secure costs $2.99 per month or $29.99 annually.

The second, Eero Secure+, features all of the perks included with Eero Secure, as well as added subscriptions to VPN service Encrypt.me, antivirus software Malwarebytes and password manager 1Password.
Update 8/27 7:08PM ET: Amazon has informed Engadget that all three of the subscriptions included in Eero Secure+ are the respective family plans from each service. Separately, family subscriptions to Encrypt.me, Malwarebytes and 1Password cost $149.99, $59.99 and 59.88 respectively per year.
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guest · Dec 7, 2019

Amazon’s inexpensive Eero mesh Wi-Fi kit is shockingly good
...but its Alexa integration is truly horrible
December 5, 2019
https://arstechnica.com/gadgets/2019/12/amazons-inexpensive-eero-mesh-wi-fi-kit-is-shockingly-good/

We finally got our hands on Amazon's redesigned second-gen Eero kit, and we won't bury the lede—it's a fantastic performer, especially for the price.
Eero maintained decent browsing latency all around the house, even while simultaneously delivering four emulated 4K video streams.
On the other hand, if you want Eero because of its Alexa integration... maybe you ought to wait a bit.
[...]
Conclusions
With the notable exception of voice commands through Alexa, everything about the new Eero was great. It's easy to set up, it performs well, and its app is intuitive and easy to navigate. At well under $300 even without a sale, it's easy to spend this much money on just a router—and unless you live in a very small apartment with near-optimal placement of the Internet connection, Eero's Wi-Fi will run rings around any standalone router.
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guest · Feb 26, 2020

Amazon's eero routers add support for Apple's HomeKit smart home system
February 26, 2020
https://www.neowin.net/news/amazons-eero-routers-add-support-for-apples-homekit-smart-home-system

Eero, an Amazon-owned home wifi system company, announced today that its routers have been updated with support for Apple’s HomeKit smart home system. The update integrates eero routers with Apple’s Home app in order to allow you to have more control over your internet-connected HomeKit accessories.

To make use of the new feature, simply download the eero app for iOS from the App Store and open the Discover tab. Then follow the guide for setting up your eero devices with the Home app.
There are three security levels that you can pick to limit internet connectivity for every smart home device: [...]

Keep in mind that HomeKit will complement eero’s existing security features, which will continue to work even if you use Apple's smart home system. HomeKit is supported on all eero, eero Pro, and eero Beacon devices that run eeroOS 3.18.0 or later.
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Eero: eero Now Supports Apple HomeKit

guest · May 14, 2020

Apple is now selling Amazon’s Eero mesh routers on its website
The routers got HomeKit support earlier this year
May 13, 2020
https://www.theverge.com/2020/5/13/...s-apple-store-mesh-wifi-available-now-release

Amazon’s Eero announced today that its routers are now for sale on Apple’s website. The full product line, including the Eero and Eero Pro Mesh Wi-Fi Routers, are available to customers in the US, Canada, UK, Germany, France, Italy, and Spain. Eero did not specify whether its products will be available in Apple’s retail stores as they reopen.

“This is an exciting step towards delivering our vision to bring eero to more customers and homes around the world, providing them with a safe and reliable network for their smart home,” Eero’s blog post reads.
Apple already sells mesh Wi-Fi systems from Linksys and Netgear, but it does not commonly sell Amazon products, many of which directly compete with its own offerings.
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guest · Oct 6, 2020

Amazon’s invading the internet provider market with its Eero tech
October 6, 2020
https://www.slashgear.com/amazons-invading-the-internet-provider-market-with-its-eero-tech-06641271/

Eero today announced a new initiative that will see it take its business in a surprising direction.
The Amazon-owned company has revealed Eero for Service Providers, which is described as a “premium hardware and software offering” that’s aimed at helping internet service providers bolster their WiFi services. So, it might not be long before your ISP is shipping you an Eero-made mesh router with their own branding on it.

In its announcement today, Eero says that there are three key components of Eero for Service Providers. The first is called “Eero Insight,” which is an extension of the Eero’s Remote Network Management tools. [...]
Eero says that the new service will be available beginning in November in the US and Canada, with more features to follow in December and throughout 2021. Pricing wasn’t announced, but Eero is likely looking to handle that on a business-to-business basis.
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Amazon: Introducing eero for Service Providers

eero’s all-new premium hardware and software offering helps internet service providers (ISPs) improve customer retention and enhance the customer wifi experience centered around the home
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