Amazon and Microsoft back campaign against California privacy act They said it'll be impossible to comply with it and do business. June 16, 2018 https://www.engadget.com/2018/06/16/amazon-microsoft-uber-against-california-privacy-act/
The argument that it is too complex and difficult to make personal data available due to ‘“workability" of his proposal and that it's nigh impossible for tech giants to comply with it’ is accurate. I agree with this 100% as the current situation’s personal data use is complex. Also once AI systems are allowed to grow by themselves, the original authors can lose knowledge/control of their system as far as mods are concerned. The good is, that this may legally require all data collection systems to be redesigned to essentially have a user facility to access their own data held by companies. There could also be a system similar to the government with freedom of information, where you can request information held about you. Ignoring the subject of redactions, it works well. In policing it is not uncommon for a lawyer to make a request, and everything from notebook/journal entries, emails and computer management entries are handed over. Failure to do so results in very bad things happening. With the right legal challenges and precedents, companies will be forced to change their systems. With pressure from the public to access the data, a new norm will prevail.
What's problematic is pursuing the current programmatic-ad model, with its complex ecosystem, while protecting user privacy and being accountable. Basically, the system has painted itself into a corner. To protect privacy, it must be torn down and rebuilt. Google and others are working on compliance with GDPR, but they're months behind schedule. With the result that many sites have just blocked EU users.
