Advertisers don't like Hawaii's sweeping new privacy bill

guest · Feb 28, 2020

Advertisers don't like Hawaii's sweeping new privacy bill
February 28, 2020
https://statescoop.com/advertisers-dont-like-hawaiis-sweeping-new-privacy-bill/

A new internet-privacy bill under consideration in Hawaii would give the state’s residents digital protections potentially beyond those offered by the landmark law that recently went into effect in California.
The legislation, which has already been read multiple times in a Hawaii House of Representatives committee, would mirror the California Consumer Privacy Act [...] it goes a step further in outlawing the sale of geolocation data and browsing histories without users’ explicit consent.

But the bill has also drawn stiff opposition from the tech and advertising industries, particularly in response to the prohibition on the selling of geolocation data without consent. A coalition of five trade groups sent legislators a letter claiming that provision would “undermine the ad-supported internet.”

“Requiring opt-in consent for the sale of geolocation information and internet browser information would fundamentally change Hawaiians’ ability to access products and services they enjoy and expect through the Internet,” read the letter, which was signed by the American Association of Advertising Agencies [...]
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A section that would’ve required companies that collect Hawaii residents’ information to register as “data brokers” — similar to a Vermont law that went into effect last year — was removed from the bill over opposition from industry groups and Levins, who said such a registry would be unnecessary.
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Advertisers don't like Hawaii's sweeping new privacy bill

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Advertisers don't like Hawaii's sweeping new privacy bill

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