ACCC accuses Google of data privacy deceit

guest · Jul 27, 2020

Australian regulator accuses Google of data privacy deceit
July 27, 2020
https://appleinsider.com/articles/2...gulator-accuses-google-of-data-privacy-deceit

The Australian competition regular has accused Google of failing to get adequate permission from consumers to use personal data for targeted advertising, an affair the regulator plans to fine the search company millions of dollars over.

Announced on Monday, the Australian Competition and Consumer Commission (ACCC) has launched Federal Court proceedings against Google, under the belief Google misled consumers to obtain consent to "expand the scope of personal information that Google could collect and combine about consumers' internet activity."
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As data about non-Google activity was linked to identifying details held by Google itself, rather than being kept separate, Google then allegedly used the combined information to improve the performance of its advertising.
For the change, Google provided account holders with a pop-up prompt from 2016 until 2018 [...]

"The ACCC alleges that the 'I agree' notification was misleading, because consumers could not have properly understood the changes Google was making nor how their data would be used, and so did not - and could not - give informed consent," said the commission.
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The ACCC anticipates being able to fine Google "in the millions" for the activity, Sims explained to Reuters. While the fine would be beneficial, the filing may more importantly establish a point in common law over what a company can potentially do to customer data, and their privacy implications.

"We will keep taking action, as will agencies overseas," said Sims, "and it will shape how these platforms behave, to make sure that the internet is a benefit to users, not a detriment."
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ACCC: ACCC alleges Google misled consumers about expanded use of personal data

The ACCC has launched Federal Court proceedings against Google LLC (Google), alleging Google misled Australian consumers to obtain their consent to expand the scope of personal information that Google could collect and combine about consumers’ internet activity, for use by Google, including for targeted advertising.
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