8 marketing tricks phone brands should stop using right now

guest · May 24, 2020

8 marketing tricks phone brands should stop using right now
May 23, 2020
https://www.androidauthority.com/smartphone-marketing-tricks-1117938/

Smartphone marketing can be a devious endeavor, as various brands seek to gain the most attention from the average consumer. And oftentimes we see mobile manufacturers take a “by any means necessary” approach to marketing and advertising.
But what types of questionable moves are phone brands engaged in? And how can you spot them? We look at some of the most prominent marketing tricks in the smartphone industry.
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1. Photo fakery

One of the more common smartphone marketing tricks has been to use photos taken with a DSLR camera while pretending that it was taken with a phone.
2. Benchmark cheating

This practice happens so brands can make their phones look better than they actually are.
3. Misleading images compared to reality

Another disappointing smartphone marketing tactic is the practice of showing off phone renders/sketches/pictures that actually look better than reality.
4. Flash sales and sold out claims

The likely thinking is that by promoting it as a scarce product, more people will want it.
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5. Misleading spec claims

This is another major (and sketchy) marketing tactic used by smartphone brands, as they lie by omission about their phone’s capabilities.
6. When is transparent not transparent?

They are real parts but simply aren’t functional, covering up the actual circuitry instead.
7. Not the in-display selfie camera you know

It would be like calling your phone camera an “8K camera” because it’s 33MP+, not because it actually records or plays back 8K videos.
8. Rebranding smartphones

This is one of the more divisive marketing tactics yet, and sees smartphone companies releasing the same phone with a new name.
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