5 details about AdBlock Plus every browser user should know

guest · Jul 27, 2019

5 details about AdBlock Plus every browser user should know
It's complicated. Eyeo, which makes the top ad blocker, is also an ally of online advertising
July 27, 2019
https://www.cnet.com/news/5-details-about-adblock-plus-every-browser-user-should-know/

You might be perturbed if somebody calls your business an "extortion racket" or your sales pitch a "ransom note." But Eyeo Chief Executive Till Faida, leader of the widely used Adblock Plus browser extension, is unruffled. The way he sees it, he's just trying to rescue online advertising and the websites that rely on it.

"There needs to be a sustainable way to fund content on the web, but it should be done in a user-controlled way," Faida told me while visiting CNET during one of his periodic US excursions from Eyeo headquarters in Cologne, Germany.

But it's hard to block ads everywhere without driving websites to paywalls, and Eyeo's situation is complicated. Even as it blocks some ads, it also offers an ad exchange of its own to help supply publishers with ads. Here's a closer look at the Adblock Plus landscape.
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