ValueClick Hit with Record $2.9M Fine

ronjor · Mar 17, 2008

The FTC claims lead generation firm ValueClick followed deceptive advertising practices and failed to properly secure consumer information.

Online advertiser ValueClick was hit with a record $2.9 million fine March 17 for deceptive online advertising and failing to properly secure consumers' sensitive financial data.
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FTC

ccsito · Mar 18, 2008

The FTC complaint claims ValueClick subsidiary Hi-Speed Media failed to clearly and conspicuously disclose the actual costs and obligations to consumers of clicking on "free" offers. Hi-Speed Media used e-mail, banner ads and pop-ups to drive consumers to its Web sites.

The e-mails and online ads claimed that consumers were eligible for a number of free gifts, including laptops, iPods and high-value gift cards, when, in fact, ValueClick’s Web sites led consumers "through a maze of expensive and burdensome third-party offers," according to the complaint.
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Another one of those "get rich click" programs. Get your free laptop, plasma TV, high end electronic by completing X amount of offers. All an attempt to expose you to retailers and other "worthless" vendors. There are a lot of free things on the web, but this isn't one of them.

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ValueClick Hit with Record $2.9M Fine

ronjor Global Moderator

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ValueClick Hit with Record $2.9M Fine

ronjor Global Moderator

ccsito Registered Member

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