The Antispyware Workshop (May 3/05)

chachazz · May 2, 2005

The Antispyware Workshop, hosted by CNET Download.com, will provide an opportunity for the industry's key players to come together for a day of active and open dialogue about the current and future state of antispyware. Held at the W Hotel San Francisco on May 3rd, 2005, this full day workshop of relevant and timely sessions will ask and provide clarity to the tough questions: How are spyware and adware being defined and what are acceptable behaviors? Will legislation help regulate the industry? Is spyware okay as long as it's disclosed to the user? Where's the money? What is the future of antispyware?
Overview: http://www.download.com/antispywareworksho...23-5142509.html

Speakers:
Simon Clausen, Panelist
Wayne Cunningham, Moderator
Esther Dyson, Moderator
Alex Eckelberry, Panelist
Ben Edelman, Panelist
Dan Farber, Moderator
Chris Jay Hoofnagle, Panelist
Eric L. Howes, Panelist
Declan McCullagh, Panelist
Jeff McFadden, Panelist(Claria)
Kelly Mackin, Panelist(eTrust/CA)
Dave Methvin, Panelist(PC Pitstop)
David Moll, Panelist(Webroot)
Lydia B. Parnes, Opening Remarks(FTC)
Ari Schwartz, Panelist
Richard Stiennon, Panelist(Webroot)
Joseph Telafici, Panelist(McAfee)
Ralph Terkowitz, Panelist
Daniel Todd, Panelist(180 solutions)
Christine Varney, Panelist
(Please note that speakers are subject to change.)

Bio on the 'speakers': http://www.download.com/antispywareworksho...23-5142782.html

Agenda
Defining spyware and adware
* Learn more about the antispyware topics that matter most
* Gain insight on the current state of spyware and adware
* Be part of compelling discussions and debate on timely, relevant topics
* Help build consensus on behaviors and definitions of spyware and adware
* Meet face to face with your peers and the industry's key antispyware experts
* Take part in the future direction of antispyware

EULAs and you-knows: What is meaningful disclosure?
* What do end users understand and need to understand about spyware/ adware?
* Are EULA's enough? It depends...on what?
* What is it that users need to know? How can we get them to pay attention to disclosures?
* What choices can and should users make - both about downloads and about uninstalls?
* Rogue and suspect antispyware products and tactics ("anti-adware", scaremongering, spyware masquerading as anti-spyware).
* Registries, lists and the like: is it who you are, or what you do?
* How can the market keep up with new threats?
* What responsibilities do antispyware vendors have?
* What responsibilities do advertisers have?
* What can the government do? What *should* it do?

The Money Game: How adware works and how it is changing
* How does adware operate?What incentives caused the rise of spyware?
* Installation financial models: pay-per-install vs. revenue-sharing.
* How does it get installed?
* Why do advertisers use adware? Does it pay in the short-run or long-run?
* How relevant are the ads?
* How are the economics changing? Are response rates and shelf-life going up or down? Why?
* Whither pop-ups?
* What is the case *for* adware? (Why does it exist?)
* What impact does "good behavior" have on profitability, short-run and long-run?
* VC community interest in the industry.
* Adware meets the publishing industry: what happens next?

Future of the antispyware industry
* Trend to enterprise.
* Large security and industry companies competing with smaller antispyware companies.
* What does this mean for the companies that only provide antispyware products?
* Will antispyware be integrated into security suites?
* Will corporate and consumers pay for antispyware protection?
* Enterprise-wide antispyware - what are antispyware companies doing to address the enterprise?
* Spyware companies looking for new ways to go un-detected
* Where does antispyware end?
Click to expand...

http://www.download.com/antispywareworksho...23-5142509.html

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The Antispyware Workshop (May 3/05)

chachazz Updates Team

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The Antispyware Workshop (May 3/05)

chachazz Updates Team

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