Ads That Annoy Also Succeed

ronjor · Sep 8, 2004

Wired

Most experienced web surfers will tell you that the most annoying aspects of life on the internet are pop-up ads and spam.
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luv2bsecure · Sep 8, 2004

Good find, Ron!

In the mail-order business, you're lucky if 2 percent of the people who receive your catalog actually buy something. But if a bulk e-mailer sends out 1 million messages for a product that he sells for $20, he only needs 0.1 percent to purchase it to earn $20,000. Multiply that by the number of bulk e-mailers and it's no wonder a study by the Direct Marketing Association found that consumers spent $32 billion on products and services advertised in e-mail in 2003.
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Wow.

AOL blocks more than 1 billion spam messages a day.
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A bigger WOW. That is incredible!

This guy from Claria (formerly GATOR) isn't fooling anyone:

Schwartz likens Claria's ads to a meeting reminder in Microsoft Outlook.

"Each has the potential to obscure the view of a website at a specific time with information that is relevant at that time," he said. "That information might be that your meetings will start in 15 minutes or it might be that you can save a lot of money on an airline ticket."
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Except, Mr. Schwartz, I set the reminder for the meeting and asked that it "obscure" my view.

Fascinating article. I wonder how those stats will change since Internet Explorer now has a built-in (and pretty darn good) pop-up blocker? Those figures just boggle the mind.
Good stuff!!

ronjor · Sep 8, 2004

Thanks John,

With the money involved, it's no wonder this battle will continue for who knows how long.

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