No kidding! And sadly, all they had to do in W8 was make the new Metro UI optional. Even if they decided to make it the default, if they gave users the option to bring back a W7 type desktop, I believe W8 would have been well received. It was, after all, a great OS under the hood. I don't have a problem with that. With PC sales declining and more and more users moving to mobile devices exclusively, it makes good business sense to try and get a toehold in the mobile market too. They just assumed users would blindly follow them (or rather, put up with being dragged along). If you "offer" people change, they are much more likely to embrace it. If you try to shove it down their throats, they will bulk or totally refuse. Oh I think they have swallowed their pride and admitted their mistake now. W8 was a total flop. W8.1 was a futile attempt to fix it, but it was too little too late. The damage was done. While W10 still uses tiles, it at least has a start menu and is more configurable.