What Does Marketing Security Mean And Why Does It Matter?

guest · Mar 8, 2019

What Does Marketing Security Mean And Why Does It Matter?
March 7, 2019
https://it.toolbox.com/article/what-does-marketing-security-mean-and-why-does-it-matter

Data security has become a key concern across every industry now that data breach scandals are a staple of the news cycle.

Meanwhile, the marketing industry is in the midst of a data revolution as it gets more access to more data across more devices about more consumers.
Essentially, that word - more - is at the heart of this data explosion, but that also means that there will also be more data breach-related issues as hackers increasingly look for and find security flaws in digital platforms.

As Marty Greenlow, CEO of enterprise data privacy company Ensighten writes, "All enterprises that do business and collect data online are vulnerable to the types of security breaches we see in headlines every day, but nearly zero executives have a real understanding of where the greatest risks lie and how they can be prevented."
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