Its top-of-the-line version which includes features found in mid-tiered versions of Eset, Kaspersky, etc. costs $159.95 U.S. For this reason alone, doubt this product will gain "much traction" in the AV marketplace. https://waredot.com/ Malwaretips.com has a thread on it: https://malwaretips.com/threads/waredot-ultimate.125727/ . I would say you want to stay away from it.
As already posted, it has been discussed at MalwareTips. Waredot Internet Security is their only antivirus that works somewhat. It uses Sophos signatures, but it not too good at detecting malware. Their other antivirus don't detect malware, but give lots of intentional false positives, which identify clean files as being malicious. So they are definitely products to avoid.
