I like TI and it has worked well for me. I will be upgrading a box to Vista soon, so I will need v.10 for that. It appears that the upgrade price for TI is $29.99. That is the same price that TI is available at several legitimate retailers like NewEgg. Now, maybe it's me, but shouldn't the 'upgrade' price be lower than the 'retail' price? An 'upgrade' price usually means "Hey, we are giving you a special price because you are a customer who has paid us before and we want to give you a break and keep you as a customer." That isn't the feeling one gets when their upgrade deal is available to anyone whether they have bought before or not. Am I off base here?