Twitter is the latest social media network to combine shopping and livestreams

guest · Nov 22, 2021

Twitter is the latest social media network to combine shopping and livestreams
Starting with a Walmart collaboration on November 28th
November 22, 2021
https://www.theverge.com/2021/11/22...nday-shopping-livestream-walmart-jason-derulo

Twitter is hosting its first shopping livestream on November 28th at 7PM ET, the company announced today as it becomes the latest social media platform to embrace the trend.

The “Cyber Deals Sunday” stream will be a collaboration with Walmart and will take place during the post-Thanksgiving weekend, which is traditionally associated with big sales promotions. Twitter describes the livestream, which will be hosted by Jason Derulo, as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”
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Twitter joins a growing trend towards shopping-focused livestreams on social media, providing a modern QVC-style shopping experience with influencers and integrated shopping links.

In this month alone, Meta’s Facebook has announced a test of a “Live Shopping for creators” feature, Pinterest debuted a live shopping series called “Pinterest TV,” and YouTube expanded its livestream shopping feature with a week-long shopping event called “YouTube Holiday Stream and Shop.”
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It’s a trend that’s well and truly taken hold in China, where Bloomberg reports that Gen Z consumers are increasingly shifting away from traditional e-commerce retailers towards making purchases via social media.

Twitter says the shopping elements will only be available on iOS and desktop at first, while Android users will be able to watch the stream but not engage with its shopping capabilities.
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Twitter is characterizing its Walmart stream as a “test” and declined to comment on what form future livestreams might take. However, it did confirm that it only plans for brands to be able to host shopping livestreams for now, and not regular Twitter users.
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Twitter: Watch, Chat, Shop: Live Shopping on Twitter

Live video has been transforming the way we shop for years. Earlier this year we announced our plans to better support shopping on Twitter, and today we’re excited to announce the next step in that journey: Live Shopping.
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Twitter is the latest social media network to combine shopping and livestreams

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