ThreatList: 1 Out of 5 Would Ditch a Business After a Data Breach

guest · Oct 26, 2018

ThreatList: 1 Out of 5 Would Ditch a Business After a Data Breach
A full 21 percent of survey respondents would walk away from a business permanently after a major hack
October 26, 2018
https://threatpost.com/threatlist-1-out-of-5-would-ditch-a-business-after-a-data-breach/138612/

In a survey of 2,000 adult consumers across the United States by PCI Pal, almost half (44 percent) of them have personally suffered the negative consequences of a security breach or hack.

So perhaps it’s unsurprising that 83 percent of the respondents said they would stop spending with a business for several months in the immediate aftermath of an incident; while 21 percent said they would walk away permanently.

“While security breaches are not new, U.S. consumers’ attitudes towards them seem to be changing significantly [...]" said James Barham, COO at PCI Pal, which consolidated its findings into the State of Security report.

Consumers also reported that even being perceived as having lax security practices can be enough to incur brand damage [...]
Click to expand...

Report: "The State of Security in the Eyes of U.S. Consumers 2018" (PDF): https://www.pcipal.com/wp-content/uploads/2018/10/PCI-Pal-This-is-America-customer-research-ebook.pdf

zapjb · Oct 26, 2018

3 frogs on a log.
1 decided to jump off.
How many frogs are left?

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