We all know how well Hitman Pro has done this year. It and Prevx have to be the most successful vendors for 2009. Having said that, HP in reality in its current state is really nothing more then a paid version of MBAM that is free. Now don't get me wrong, because I have the utmost respect for the Lomans and know that HP is really only in its birthing stage compared to MBAM which for the freebie, is a complete product. What they have found is what we all have know for a long time. No one product can keep you completely safe, thus we layer our cake. They decided to look outside the box and and put the burden of layering on the vendor, not the consumer. G-Data and a few others have found success combining scanning engines from joint vendors, but there is a cost. Space, hard drive space. In looking at HP they were able to combine a multitude of scanning engines and in reality, no burden in size of what was added to the consumers hard drive. At this point it has worked almost totally flawlessly, but it has one draw back, "real-time." Thus the comparison to MBAM. If in 2010, they find a way to actually make this a real time scanner with its multitude of expert scanning engines, they are going to set a bench mark for all vendors to reach for, that may encompass the next 5 years. I don't know if this is where they are headed or if it can be pulled off, but the more we see vendors willing to contract their scanning engines out, I say it is a real possibility. As a small vendor, why wither and die if you can latch onto a new idea of doing joint ventures with other vendors to create products that actually stand a valid chance in combating malware. I think this is what Bitdefender saw on the horizon and discovered a new way of venturing outside the box. HP, aka, The Lomans, have decided to venture outside the box. And as stated earlier, just maybe getting ready to redefine the fight against malware, the way vendors perceive each other, and create a internally layered product for the consumer.