The iPad Turns 10: A Look Back at Its First Decade

guest · Jan 27, 2020

The iPad Turns 10: A Look Back at Its First Decade
January 27, 2020
https://www.wired.com/story/apple-ipad-turns-10/

Ten years ago today Apple revealed the iPad, the tablet that was supposed to change the world. Even though the earliest iPad was likened to a giant iPod Touch, Apple’s ambitions for the tablet were much greater than that. It was envisioned as a new kind of computing category, one that would change the way we read, watch, learn, and work.

The iPad wouldn’t ultimately fulfill all of these hyperbolic promises, but over the past decade, it has ushered in a new, more intimate kind of personal computing experience—and has arrived at the point where it can at least be considered as a possible laptop replacement. Below, WIRED tracks the evolution of the iPad. [...]
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guest · Jan 27, 2020

The iPad hasn't killed laptops, but Apple will keep trying
After 10 years, Apple is still fully devoted to the device it sees as the future of computing
January 27, 2020
https://www.engadget.com/2020/01/27/apple-ipad-introduction-10th-anniversary/

Initially, the iPad was mocked for its name and derided as a "giant iPod touch." But it caught on quickly with the public and inspired a host of copycat devices, none of which had the same impact as the iPad.
It's also a device that Apple has put both its technological and marketing weight behind since day one. "iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price," Jobs said when introducing it on January 27th, 2010.

Apple's bullishness on the iPad has continued unabated, even as sales dropped off after peaking at 26 million during the 2013 holiday shopping season. The years since have seen Apple experiment with a variety of screen sizes, features and price points in an effort to jump-start interest.
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After 10 years, it would be ridiculous to call the iPad a failure, considering how many units have been sold and how much money Apple has made from it. But it certainly was a more modest success than Jobs might have hoped for.

Plenty of people out there are content to use their smartphones as their main computer these days, rather than picking up an iPad. But for those people, when the time comes that they want something with a bigger screen that works with a real keyboard, an iPad could be the logical next step.
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As long as the iPad keeps making money and customers are happy, Apple will keep selling it.
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