The Internet Gets Physical

ronjor · Dec 18, 2011

By STEVE LOHR

THE Internet likes you, really likes you. It offers you so much, just a mouse click or finger tap away. Go Christmas shopping, find restaurants, locate partying friends, tell the world what you’re up to. Some of the finest minds in computer science, working at start-ups and big companies, are obsessed with tracking your online habits to offer targeted ads and coupons, just for you.

But now — nothing personal, mind you — the Internet is growing up and lifting its gaze to the wider world. To be sure, the economy of Internet self-gratification is thriving. Web start-ups for the consumer market still sprout at a torrid pace. And young corporate stars seeking to cash in for billions by selling shares to the public are consumer services — the online game company Zynga last week, and the social network giant Facebook, whose stock offering is scheduled for next year.
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https://www.nytimes.com/2011/12/18/sunday-review/the-internet-gets-physical.html

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The Internet Gets Physical

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The Internet Gets Physical

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