The GN Group acquires SteelSeries in $1.2 billion deal

guest · Oct 9, 2021

The GN Group acquires SteelSeries in $1.2 billion deal
Audio solutions company pays a steep price to tune into the gaming and e-sports markets
October 9, 2021
https://www.techspot.com/news/91663-gn-group-acquires-steelseries-12-billion-deal.html

Why it matters: The GN Group, whose portfolio includes audio, noise cancellation, and hearing loss solutions from Jabra, BlueParrott, and Beltone, recently added SteelSeries to their stable of audio and peripheral products. SteelSeries provides headsets, keyboards, and other peripherals across multiple PC and console gaming platforms. The $1.2 billion dollar acquisition of SteelSeries and their line of products solidifies GN's desire to break into the PC and console gaming market.

SteelSeries, the longtime provider of gaming peripherals including the Arctis headset and Apex keyboard lines, was recently acquired by hearing and audio solutions provider The GN Group. GN, who owns several audio and hearing support brands including Jabra and Beltone, purchased the company from a private equity firm for a reported 8 billion Danish Krone (DKK), or $1.2 billion US dollars (USD). The acquisition is expected to close by 2022 pending mandatory regulatory approvals.
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The acquisition now provides GN with a clear path to enter the competitive gaming and e-sports market. The purchase also provides GN with access to KontrolFreek and Nahimic, both of which were acquired by SteelSeries in 2020.

Despite this focus on audio technologies and solutions, it is unlikely that SteelSeries will abandon other peripheral product lines such as gaming controllers, keyboards, and mice. Both companies have said that SteelSeries' operations and development will continue under the company's current leadership.
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SteelSeries: GN Reaches Agreement to Purchase SteelSeries

SteelSeries, global brand leader in esports peripherals joins forces with GN, global leader in audio technology
SteelSeries, the worldwide brand and innovation leader in gaming and esports peripherals, today announced the company has entered an agreement with GN, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. Under this agreement, SteelSeries will become a new growth engine to GN operating with its own identity, brand and execution strength.
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GN: GN Store Nord to acquire SteelSeries – a global pioneer in premium software-enabled gaming gear

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The GN Group acquires SteelSeries in $1.2 billion deal

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