The Balmuda Phone is a compact Android phone from a high-end toaster company

guest · Nov 16, 2021

The Balmuda Phone is a compact Android phone from a high-end toaster company
A 4.9-inch screen for over $900 in Japan
November 16, 2021
https://www.theverge.com/2021/11/16/22784878/balmuda-phone-announced-specs-price-toaster-japan

Japanese design company Balmuda today announced its first smartphone at a press event in Tokyo. The straightforwardly titled Balmuda Phone is the debut product from Balmuda Technologies, a new division of the company previously known for stylish, premium home appliances like air purifiers and rice cookers. Balmuda’s toaster in particular has a cult following in Japan.

As you’d expect, the Balmuda Phone is quite a bit different to other phones on the market. CEO Gen Terao said on stage that he felt that smartphones have gotten too big and unwieldy in recent years, so the Balmuda Phone was designed with compactness and elegance as the primary goals.
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It has a very sharp 4.9-inch 16:9 1080p display and is roughly comparable to a 4.7-inch iPhone SE; the display is slightly bigger and the phone is 2mm wider, but the smaller bezels mean it’s 15mm shorter.

There’s a single large camera with a 48-megapixel sensor in the top right corner, and a similar-looking cutout in the top left houses a fingerprint sensor. The 8-megapixel selfie camera is housed in a hole-punch cutout at the top right of the screen.
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The phone’s specs are generally mid-range. The processor is a Qualcomm Snapdragon 765 and there’s 6GB of RAM and 128GB of storage. The battery is just 2,500mAh, which will hopefully be offset somewhat by the lower-power processor, though we’ll have to test for ourselves to see. The phone does thankfully have wireless charging.

Where Balmuda is really differentiating itself is with design. It’s a well-worn tech writing cliche to say that something “feels good in the hand,” but that was clearly Balmuda’s intent here with the compact size and curved back that nestles into your palm like a pebble.
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The Balmuda Phone will be available in Japan on contract with SoftBank later this month, and Balmuda is selling an unlocked model itself for 104,800 yen (about $920). That might sound like a lot for a compact Android 11 phone with these specs [...] you’re paying for the design and the user experience rather than the bill of materials, and this clearly isn’t aimed at anyone who wants a conventional Android flagship.
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Balmuda Phone
https://tech.balmuda.com/jp/phone/

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