http://www.mainjustice.com/2013/10/16/plaintiff-claims-symantec-antivirus-advertising-was-clearly-misleading/ puff·er·y noun, plural puff·er·ies. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. Surprising. I would not call my company statements puffery. Not busting on Symantec... hey, I use SEP 12.1 (which I've gone back to twice after trying other products). I just would not discredit myself. -ftp .