Symantec Calls its Own Marketing 'Puffery'

Discussion in 'other anti-virus software' started by Frank the Perv, Oct 26, 2013.

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  1. Frank the Perv

    Frank the Perv Banned

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  2. Noob

    Noob Registered Member

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    Waste of time and money, suing for non sense IMO.
     
  3. Brummelchen

    Brummelchen Registered Member

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    idd - symantec software IS waste of all... :D
     
  4. Frank the Perv

    Frank the Perv Banned

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    Agree.
     
  5. Frank the Perv

    Frank the Perv Banned

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    Disagree.
     
  6. Antimalware18

    Antimalware18 Registered Member

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    Norton products used to be a waste.of everythi.g. Dont know so much recently as i havent twsted.them and am nowhere near inclined to. But overall, yes thier advertisements are puffery.
     
  7. zfactor

    zfactor Registered Member

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    norton in 2009 made a awesome turn around. each year since then they have gone (imo) backwards again. each year i was less fond of the program how it worked and its detections. we used to sell more then 1,000 lic's a year easy if not more and we no longer deal with them due to so many customer issues, complaints, and infections.
     
  8. quanzi_1507

    quanzi_1507 Registered Member

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    Yep, still don't know what the heck hit them in 2009, I remember testing NAV 2009 in its beta form back then and was like "dang this is good", then decided to stick with it until the final was released.
     
  9. Impet

    Impet Registered Member

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    Great and helpful answer. :doubt:
     
  10. oliverjia

    oliverjia Registered Member

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    Totally agree.

     
  11. steve1955

    steve1955 Registered Member

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    can you give some info of infections and complaints from your customers?we find less complaints/issues with norton produts than any others we sell,infections are usually down to end user and not the AV installed,often turned off "because kept blocking a download I wanted"!
     
  12. Firecat

    Firecat Registered Member

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    My 2 cents on Norton: It's wonderful to keep a clean system clean, but not so hot with systems already infected. That being said, I do not prefer it on anything other than a desktop computer because many of my friends (students) are on limited data plans on the go and Norton's increased dependence on cloud technologies combined with sometimes iffy internet access raises several concerns, justified or not :D

    (The same applies with a lot of these cloud AVs and even eScan, which managed to eat up a good amount of bandwidth on a 9GB data plan over a month's time)
     
  13. m0use0ver

    m0use0ver Registered Member

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    All AV/AM use puffery to market their wares.

    Symantec are just being honest but it won't stop them doing it still.

    Last i checked no one had the mythical silver bullet in that field yet they all market themselves that way.
     
  14. Inside Out

    Inside Out Registered Member

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    There's so much "puffery" that nobody will trust mere claims anyway, but stooping to misrepresent test results*, cheat or slap awards on the product it actually didn't win out of sheer insecurity (usually a pun, but not intended) is far worse.

    Some vendors use the test results as their only marketing weapon not necessarily because their product is the best, but because they can't guarantee it will work properly IRL.

    * Symantec have done it once, but so have others.
     
    Last edited: Oct 28, 2013
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