I read something that Devils advocate wrote earlier and got me thinking. I am a bit curious how you all look at social marketing. Social marketing is promoting a product in forums for example. It doesnt necessary have to be paid by the vendors. As you can see I have a avatar for a free firewall. I use it because I am a fanboy of that product. I know the vendor likes if the users spread the word. This way they will build their brand. The FW is not the product that they sell. I dont get paid (other than I get the firewall for free, and so does anyone even if he/she doesnt promote it so it is not a demand to get the product) it´s a bit like MultiLevelMarketing (MLM), but without the pyramid (and sometimes the scam) effect. I assume there are paid users who do the same with other products. I have often wondered if some users here are paid (getting the license for free or money) by some software makers. I personally have bought software after following such users recommendations. They are not so easy to spot (as oppose to me or a couple of other over obvious fanboys of other products here ) Personally I dont see it as wrong. As long the information they provide is true. It is me as a user who ultimately decides if I want to buy. But maybe this is not so good as I imagine? I wouldnt mind opposite views.