I am utterly amazed at the WOW factor being added to products that have no worth while use at all. Kaspersky has some little pink graph going past on my screen and I dont have a damn clue what it is. Others are adding to detect the other gadgets connected to my wifi. Keep it simple, really. The 2 best at basic simplicity are Avira and the new Norton. Keep the fluff out or you may get chomped in the ass from your consumers.