Samsung, Google and Qualcomm are making a mixed reality platform

guest · Feb 2, 2023

By Ivan Mehta @indianidle - February 2, 2023

Samsung, Google and Qualcomm are joining hands to make a mixed-reality platform. Executives from the companies, namely Samsung’s TM Roh, Qualcomm’s Cristiano Amon, and Google’s Hiroshi Lockheimer came on stage at the Samsung Galaxy Unpacked event to make this announcement.
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These companies only announced the partnership — they had no future device or hardware product to show.

“We are working to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds. With our Snapdragon XR tech, Samsung’s amazing products, and Google experiences we have the foundation to make this opportunity a reality,” Amon said onstage.
Lockheimer noted that Google has been investing in both AR and VR “across experiences and technology”. He added that this partnership will provide “cutting-edge advanced hardware and software” to “deliver the next-gen technology.”
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This project of three giants sounds like a partnership form to fend off competition from Meta and Apple. Meta has been harping about investing in the metaverse and immersive experiences for the last few years

In an interview with CNET, Roh, who heads Samsung’s mobile division, said that this announcement is declarative at the moment, but each company will bring its own expertise in making the mixed reality platform.

“Each player is taking leadership in each category, and then we will be working very closely together across the different categories,” Roh told the publication.
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