Another article on this here: https://www.bleepingcomputer.com/news/security/malvertising-campaign-finds-a-way-around-ad-blockers/
Interesting stuff, so ad-blockers won't always keep you safe. Not a surprise because I sometimes also still get to see ads on certain sites.
There are not so many new ADs actually, most (malware included) use Google/Bing/Doubleclick/etc's cycles, which are blacklisted by default, unless the user allow acceptable ADs.